Blog Sense

Sunday, July 23, 2006

The Huge Marketing Potential Of A Simple Blog

A Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a blogger logs all pages he/she finds interesting. In other words, it is a Web page that contains brief, chronologically arranged items of information. Typically updated daily, blogs often reflect the personality of the author.

Weblogs provide a series of annotated links to items such as news stories, and often include personal rants. They are maintained by one person, most commonly someone who is involved in Web design or some other tech-related field.

A blog is often a mixture of what is happening on a particular website and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people. Blogs can be used to introduce products to potential customers.

People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at Thousands of people use services such as Blogger to simplify and accelerate the publishing process.

Blog as a marketing tool:

Blogs offer huge marketing potential. They are highly strategic tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Besides, blogs can represent the real voice of the website.

A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series of book reviews or products, reports of activity on a project, the journal of an expedition, and much more. Businesses can use this tool to effectively advertise their products or services.

One of the most interesting ways to use a weblog is by allowing it to function as a discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. Customers, in such a way can post favorable comments about the websites offerings. Some weblogs are set up in such a way that only the owner or the owner and certain other people have posting rights, but anyone else can add comments to the posts.

Weblogs when used with newsletters present immense marketing opportunities:

- Articles within newsletters can be linked to a blog, extending life and creating a massive conversation.

- You can offer a bidirectional forum to customers to get true, personal opinions on your products and services.

- Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts.

- The beauty of this interplay is you can layer your blog with editorial controls.

How to create a Weblog?

The majority of weblogs are now created using software or services designed specifically for this purpose. Some of the software is free - and some of the organizations that provide weblog software will also provide free server space to house a weblog so that it is publicly accessible on the Internet.

There are also commercial versions of some of the free software; these commercial versions often provide more features. Some weblog software is available only as commercial software. Alternatively, bloggers can create and maintain their weblog using free software or a free weblog service, but use FTP (File Transfer Protocol) to load the resulting weblog to their own Website.

There are many blogging softwares available easily on the Internet. One of the most popular weblogger is Blogger which can be used for free at Most webloggers simplify the process of Website creation. However, they do require basic knowledge of FTP, Website structures and a few technical terms. Besides, creating an advanced weblog requires knowledge of HTML.

So get out there and start your own Blog it s free, easy and can work seamlessly with the rest of your website or newsletter.

About the Author

Get your FREE step by step guide to setting up your first blog, visit: -
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Monday, July 17, 2006


San Jose Mercury News - Even on a budget, buyers want a sense of luxury in their homes,'' she said. Technology and electrical upgrades are Mercury News real estate reporters and editor at or comment on the Square Feet real estate blog at Read on ..

Olympian - sentiment has created a booming time-management industry catering to millions of Americans who want to regain a sense of Cindy Krischer Goodman is a columnist for The Miami Herald. Send her e-mail at or go to her blog at Read on ..

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Monday, July 10, 2006

Still Lonely At The Top, Joe s Sweeps

Shelbyville Daily Union - Joe s failed to score in the fifth and the expected blowout was bogging down in mediocrity. Then in the sixth, Joe s Pizza delivered. Ginger and Nick Allen led off with singles. Kevin Reedy reached on an error, followed by three straight RBI Next

PhysOrg - Video files, having become extremely popular due to increased quality and more widespread prevalence of broadband technologies, can be easily shared without bogging down a single computer, as seen in a traditional Internet server model. Similar to Next

TechWeb - The new switches all feature auto speed negotiation, address learning, and 802.3x flow control to keep data from bogging down at the switch level. All ports are 10/100/1000 Ethernet, said Linksys, allowing users to migrate from Ethernet to Fast Next

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Saturday, July 08, 2006

Gangs using Web, MySpace for bragging

LOS ANGELES -- Some of the country's most notorious street gangs have gotten Web-savvy, showcasing illegal exploits, making threats, and honoring killed and jailed members on digital turf. Continue.........

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Thursday, July 06, 2006

Rahmatullah Hashemi: Talibanned

Outside Beltway - Hot Air broke the news and provides reaction from Clint Taylor of Townhall s Nail Yale Blog (which is currently down Although one would think that an institution such as Yale would have the common sense in the first place not to enroll the Read on .. - Jim Paxon's wildfire blog "> We can reduce risk to lives and property with a good dose of common sense and some guides like Firewise . Let s all Read on ..

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Wednesday, July 05, 2006

Simon Phipps gets it right (finally)

ZDNet Blogs - If you want to include this posting in your blog: Simon Phipps gets it right (finally) by ZDNet 's Ed Burnette -- At EclipseCon 2004, Sun's Simon Phipps gave a keynote address before a tense audience on the virtues of open source. The presentation was

TODAY'S BLOG TOPIC: Big public meetings tonight in Mansfield, Ontario
Mansfield News Journal - Many News Journal readers have spoken out on the News Journal's blog in the last two weeks about Mansfield City Schools and the Ontario police chief situation. Today's blog topic is about two big public meetings happening today/tonight of the

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Tuesday, July 04, 2006

Can You Really Profit From Blogging?

There are new ways to increase your profit from the countless money-making ventures in the Internet. People do not fail to constantly discover and make these new ways possible.

One of the recent innovations to hit the Internet lately and is gaining wide popularity is the use of blogs.

Blogs or weblogs are the newest hip and trendy way to be published online. It is like a personal diary online where entries are constantly uploaded and updated.

The nature of blogging has grabbed the attention of Internet Marketers and advertisers because they envisioned that there are more to blogging than just being a personal write-up. For them, blogs can be used to bring in more visitors to websites that would mean more profit.

Why do these people see the potential of blogging? Well, they are equipped with hard facts. Study them and see the great promises of blogging.

Though used by more techno-savvy internet customers, only 38% of them know what blogs are. Only 0.03 % of the 34.5 million has seen the potential of blogging in generating sales and attracts customers to contact companies. But this does not stop marketers. More and more people are using blogs that a separate search engine was established just to locate specific blogs classified in subjects. The engine has been monitoring 654,108 weblogs with 25,074,570 active links and additional 55,943,837 links being tracked. Today s Blogosphere (meaning blogs worldwide) has been ballooning in population and it will not stop as time forwards making millions of entries with 23,000 blogs a day or 1 blog every three seconds. Blogs is the only source of Opt-In Full Permission subscription source for the Internet marketers. With blogging plus a lot of ways to imitate in the Internet just to be in like homepages, spam and emails, it has destroyed already the possibilities and weakening of one-to-one communication instead you will find it truly harder to connect with your existing and possible customers online.

What is great with blogs is its openness and freedom because you can write whatever you like or specifically write on your field of expertise aside from it is very user-friendly that you do not need to study programming to learn and get training.

The key for your blog to get notice and generate the visitors it needs is a regularly updated blog and new information uploading as often as everyday. Search engines love these kinds of blogs because it means the website is not stagnant. It should be as lively and active as possible to welcome visitors converted to customers and profit. Contents is very valuable so be sure what you upload is useful chunks of information.

Once you have created relationships with your clients, you are now ready to incorporate more to your blog to help accumulate profits. You can join affiliate programs that will allow you to sell products through links found in your blog. Commission will start pouring in. You can also ask for donations to help you maintain your blog.

If you have taken care of a stable, steady flow of traffic (visitors) to your site, you can provide advertising spaces for your blogs and advertisers will pay you. An example of which is the use of Google Adsense wherein Google ads will be posted on your blog site. And for every click of the ad, you will get your share of the pay.

Sounds pretty interesting to earn more, right?

Wait till you here more of how to make money from blogs.

1. Adsense from Google Mentioned from the previous paragraph, is indeed a very good way to use your blog as a place for advertisements.

2. Books or ebooks This is also an additional way to attract visitors in your website by recommending libraries where you found the books you have read and would like to share. By making your blog site interactive, you can ask people to read some of the books and encourage them to give their reviews, suggestions and comments. Amazon affiliate links will link all the recommended books.

3. Donations You may ask for donations though the possibilities are slim. Amazon and Paypal services utilizes the honor system that you might want to imitate and develop more. Set up goals for this, on how you go about raising your profit on your own.

4. Hosting other ads You may want to try blogads. This is the most cost-effective way to generate income and reach more audience.

5. Merchandise You can provide giveaways and merchandises to your customers especially if they are consistent with their purchases and visits. Suggestions of products are mugs, pens, shirts and keychains. Produce them with logos of your company.

6. eMinimalls Sophisticated form of ads that provides more information than other ads.

7. Learn your market Know what they need, want and demand. Get their ideas using online surveys. Ask them to answer the surveys.

8. Content is crucial Be sure that all your articles in the blog are informative and very useful so that people will be attracted to your site and convince them to purchase. Update yourself constantly with information.

9. Affiliate Programs If you opt to sell other people s products, you can join affiliates programs closely related to your site and business. Affiliates do not sell the products but instead warm-up customers so that as soon as they arrived on the site of the merchant, they have an open frame of mind to buy the products.

10. Sell your blog This is possible as long as your blog has what it takes or you can buy other blogs yourself for purpose of business. Choose blogs that are already established and has steady flow of traffic.

Now, you can have a personl journal and at the same time make money out of it.

About the author:

Daegan Smith the owner of Net MLM Articles and the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE =>
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